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Fluid Puts the "Fun" in Functionality for Quidsi's New Online Pet Supply Store ...
San Francisco, CA (PRWEB) July 14, 2011
Digital shopping innovator, Fluid Inc. , has again partnered with Quidsi, the parent company of Diapers.com and Soap.com, to deliver a new retail destination for pet owners: Wag.com . The new website, which just launched, combines Fluid's expertise in creating engaging, branded-but above all-highly shoppable Web experiences with Quidsi's well-honed efficiency and customer-focused attention to detail. With Wag.com, Fluid and Quidsi have blended the convenience of a huge online pet store with the personal appeal of a neighborhood boutique, making it easy for shoppers to love it.
With Diapers.com, Quidsi quickly established itself as the company that occupied the nexus of superlative e-commerce execution and highly branded and functional e-tail websites. Quidsi and Fluid replicated that commercial success with Diapers.com (baby care), Soap.com (household essentials), and BeautyBar.com (prestige beauty). This string of hits have changed consumers' expectations of e-commerce websites by combining the focus and customer connection of a specialty store with the scale, efficiency, choice, value and reliability of a massive global retailer. For each website, Fluid's digital agency partnered with Quidsi to develop a unique, authentic brand experience, bringing its deep expertise in brand immersion and customer conversion to help Quidsi drive consumer loyalty and spectacular results.
Wag.com: special strokes for pet owners of all stripes For each new vertical market, the Fluid-Quidsi collaboration has innovated by adding a few standout features that make shopping more enjoyable and efficient than on competing websites. For Soap.com, Fluid designed "My Lists," a personalized section to help shoppers organize and remember the items they regularly order. For Wag.com, the focus is on the strong bond between people and their pets. Recognizing that pet owners tend to identify with their chosen animal friend, Fluid developed comprehensively themed sections of the website for six different types of pets: dogs, cats, birds, fish, reptiles, and small animals.
cat grooming supplies - News
Wag.com is the ultimate online destination for the passionate pet parent, offering more than 10000 products -- including food, treats, litter, toys, vitamins and health goods, grooming supplies, clothes, accessories and more.
Animal House carries a wide variety of accessories, clothing, collars, harnesses, leashes, beds, dishes, grooming tools and more. While you are there, check out the store's impressive supply of holistic, organic and natural foods for cats (as well as
Grooming is a health issue and a household necessity. Friends roll their eyes at talk of the poodle salon, kitty lion cuts and doggie sweaters because they don't understand that grooming isn't a luxury, it's a requirement. Keeping fur in good shape
Be prepared so your new cat can start feeling at home right away. Your cat will need a litter box, cat litter, food and water bowls, food, scratching posts, safe and stimulating toys, a cushy bed, a brush for grooming, a toothbrush and nail clippers.
Typical deals will include discounts on local dog and cat boarding, grooming, training, pet sitting, dog walking, doggie day care, veterinary care, pet-friendly hotels, restaurants, and day trips, and products and supplies for all kinds of pets.
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