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PORTRAIT: Mike Shabtai, The Rug Market America
Few years have been good. The company, which turns 25 this year, is a three-time ARTS Award nominee, has won both gold and silver ADEX awards for design excellence, and, this past spring, unveiled an expanded offering of its Walt Disney Signature Collection, one of about two dozen lifestyle collections in its product line.The company's success is the direct result of President and CEO Mike Shabtai's ambition, passion for fashion and color, and desire to create something different. "I came to this country in 1970 when I was in 10th grade with $500 in my pocket and no idea how my life would turn out," Shabtai recalled."But I learned something right away - if you do not work, you will not survive!"
His first experience came to a traditional oriental carpet shop he ran with his brothers. When the brothers decided to start their own businesses, Shabtai acted on a desire to do something different. "In the 1980s, the carpets were boring, so I decided to develop a line that is fresh, bright and fun." Consequently, the market sold Carpet rugs and small bath mat.
Today the company sells carpets in a variety of styles, materials, colors, construction and price employs over 40 sales representatives nationwide, maintains showrooms in Atlanta, Chicago, Dallas , High Point and Las Vegas, and has just moved into a new headquarters and showroom in Los Angeles.
The son of Aaron and Andrew joined the company several years ago as vice presidents. "We monitor sales and marketing, and the other is in charge of operations, while I focus on the creative side," Shabtai said. "And my wife was the backbone -. An excellent mother, wife the home and its partner we regard it as our CFO.
"Most people think it is likely to be successful. That's not true. You also need to be ambitious, honest and nice people. I realized my American dream and satisfied my vision. I'm where I want to be. I love my life. "
When I started, I was only doing what I do. The rest of the industry was more traditional. Consumers seem to buy carpet only as an afterthought or impulse buy when they were buying furniture. Since then, the carpets have become much more of a statement of personal style, and demand for unique products and trend higher. Now, every company is trying to innovate and do something new which has, unfortunately, also led to a lot of copying and cheap imitations.
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FOR THE RUG MARKET AMERICA, Los Angeles-based manufacturer of colorful, fashion-forward area rugs, the last From left, Aaron, Andrew and Mike Shabtai. few years have been good. The company, which turns 25 this year, is a three-time ARTS Award nominee,
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